Du Beurre was founded in 2022 by Joan Okwori, a Nigerian-born model, creative director, and entrepreneur who has always lived between worlds - art and science, creativity and structure, ambition and care.

Growing up in Nigeria, Joan was surrounded by people who embodied many roles at once. Her mother, a beautician turned entrepreneur, built a business while raising a family and later returned to study beauty therapy in the UK. Her father was a footballer whose career was cut short by circumstance - he became an engineer, yet still pursued his passions for photography, cooking, and film.

That spirit of versatility - of refusing to be defined by a single path - became Joan’s foundation. That environment taught Joan that identity is layered, but also showed that being everything at once can be exhausting.

Du Beurre was created as a response: a sanctuary for multi-hyphenate minds to pause, reconnect, and restore themselves through clean, intentional rituals.

We believe self-care is not indulgence; it’s maintenance for your creativity, your body, and your spirit.

Du Beurre exists for those who are many things, and want to stay the best version of themselves through it all.